Watch out ! , July 31th 2012
"Be careful where you park your car" is what we probably want to say when seeing the above picture. Or maybe even "you should never gamble with someone else's money"...
You can find this presentation at the classical car collection in Volo, Illinois. Beside of classical cars you can buy you find lots of cars that got famous trough movies. The pictured one is from the movie “Bonny and Clyde”. Other cool cars you can find there are from “Back to the Future”, “Blues Brothers” and “Terminator III”. Displayed onto the wall behind each car are the movie scenes in which the cars appeared. All in all great entertainment and lots of fun.
sales bundle , July 17th 2012
Look on Wikipedia for a product bundle and you will find following information“… is a marketing strategy that involves offering several products for sale as one combined product“ (source Wikipedia)
Congratulations for this amazing example I saw in Romulus, MI. For all you students of marketing or economy out there, from time to time you should leave the university to get best practice. But that´s not all. This picture will teach you another lesson. Each seller should stay flexible to take advantage of every occasion that approaches. This guy is doing it right because you can either get it all together or even just some parts.Overall this is marketing par excellence and much more praxis related than most study books.
circus, circus , July 10th 2012
We all know the used car dealers along the streets who advertise colorfully and with lots of flags and other moveable things. In the car business such dealers are called circus dealers due to the metallic Hula flags they have above the parking lot. In most cases they create a tent-like form. Now those metallic Hula flags are also available for the cars’ antenna. Congratulation you are Circus dealers 2.0 .
A car in the living room , July 01th 2012
If you are a real car enthusiast, wouldn´t it be great to have your car in your living room? All lamps, lights and details of your living interior would be reflected in your car’s coat. You could smell and touch your car whenever you want to, you could sit inside it and it would be protected from anything like rain, snow, ice, dust, theft, vandalism and usage by your kids. Wonderful!
I saw this living room - garage arrangement at the BMW World in Munich, Germany. If you are in the area and like the brand you should definitely stop by. It is yet another idea to improve the presentation at your dealership.